My Story

I’ve always been a curious and sensitive person. I remember how the world around me was vivid and alive and wanted to be a scientist, a filmmaker (especially after watching Steven Spielburg’s E.T.) , and a psychologist. In the end, I landed in the career of web design while studying marketing along the way.

For many years I ran a web design agency and helped small businesses build and launch their websites.  I really enjoyed interacting and learning more about my client’s business, but it felt like there was something missing. Many times, I would end up offering business and marketing advice to my clients and going beyond just building a website. 

In 2017, I started offering strategy sessions with my web design clients. It struck me how much my clients were craving help and guidance with marketing. A few years later, I started offering marketing focused strategy sessions to small business owners,   helping them learn marketing strategies that would work specifically for their unique business.

After spending time with me, my clients felt safe to share what they are doing in their business that makes them unique. This allows me to help make suggestions and recommendations on the types of marketing activities that can be customized to their values and business. 

In the last year, I’ve noticed the world opening up and creating space for sensitive people to come together and have a voice. Years ago, I realized I identified as a highly sensitive person (HSP) and at that time, I didn’t consider it the super power that I possess today.

Over the past seven years, I’ve organized, led and facilitated different types of communities such as a women’s networking group, a freelancer meetup, taught multiple workshops and classes and worked with a number of clients. I began to realize they all had something in common. They were seeking someone that could relate with them and give them permission to be themselves in their business and marketing. The community I had surrounding me were introverted, highly sensitive (HSP) and empathy driven. They wanted someone who could open their mind up to different possibilities and ways to be themselves.