CHALLENGES

Kathy Svetina felt like her business didn't stand out to the right audience. As a fractional Chief Financial Officer (CFO), Kathy offers unique services and goes above and beyond what a business would expect. Kathy also wanted to make sure she attracted women owned businesses that grossed over a specific income.

SOLUTIONS

Through the 90 Day Custom Marketing Roadmap, I helped Kathy document the many unique ways she helped her clients. I consulted with her to do market research, hire a web design firm to build a new website, created a system to repurpose and reuse her marketing pieces, and prepare for a special speaking engagement in the fall.

RESULTS

Kathy was able to focus on what marketing activities make the most impact in her business.

I provided as a sounding board for all marketing activities and provided value to Kathy to help her stay focused and on task.

Kathy hired extra resources such as people and product recommendations. This allowed Kathy to have the mental capacity to focus on other parts of her business.