Launch your Marketing

A Custom 90-Day Roadmap
To Uplevel Your Business

Every business owner reaches a point where they want to get off the hamster wheel of marketing busywork. They’re ready to start attracting more high-quality clients and do only the kind of work that’s the best fit for their personal “zone of genius”.

But to get there, they’ll need to figure out a few things.

They’ll need a better marketing strategy that brings in the right clients. They’ll need to find trusted people who can take on the marketing and business tasks they don’t want to do. And most of all, they’ll need to feel confident that their plan is going to get them the results they want. 

Most people can’t do that on their own. They’re in business to do the thing they do best – and that usually isn’t marketing, hiring or delegating.

And to compound the problem, many business owners have been burned before by overpriced marketing coaches that didn’t deliver the results they promised, freelancers who didn’t complete the work (or disappeared entirely!), or cookie-cutter strategies that caused them to actually lose clients.

With those bad experiences behind them, too many people retreat to doing it all themselves because outsourcing and delegating just feel too risky. So instead of doing the work they enjoy, they end up drowning in tasks and manually working through endless minutia. That was never “Plan A.”

And while they desperately want to make a change and start scaling their business, they don’t know a safe and trustable way to make it happen – or who they can trust to advise them on what to do next.

That’s where I come in. As someone with over 20 years in marketing and online business, I can advise and direct you on the right strategies that will help your unique business – and you, the person running it – graduate to the next level.

I can help you through my Launch Your Marketing program – a special consulting-meets-coaching process that will give you a customized 90-day marketing roadmap you can be confident in, and the skills you need to outsource and delegate everything you don’t want to do to the right people. 

You need a marketing solution
that you can trust – and that’s true to the business you want to build.

To take your business to the next level, your marketing solution needs to provide you with:

When all 3 of these components are in place, you can rest easier inside, confident that you’re doing the right thing for your business and that everything’s under control.

Only then can you stop going in circles and finally scale your business – spending less time on marketing and more time actively working with clients you enjoy.

I’ve developed the Launch Your Marketing program to give you each of those 3 components so you’ll have a marketing solution you can trust to be the “right thing” for your business.

My process is personal and custom – with no cookie-cutter approaches, and a dedicated focus on what you care about and what you enjoy doing. 

Because after all, if you want a marketing plan you can trust, at the end of the day it has to be the right fit for your individual needs and preferences.

We can make that happen together with Launch Your Marketing.

How the Launch Your Marketing
program works

When you sign up for my Launch Your Marketing program, we’ll work together over the course of 90 days to develop your roadmap (and begin implementing it, too!).

Here’s how the process unfolds: 

Month 1: Working With Your Strengths

In our first month, I’ll send you a questionnaire to get more background information on you, your business and what’s important to you. 

I’ll also give you access to the Top 5 CliftonStrengths Assessment, which will give me key insights for maximizing your strengths and potential as I build your custom marketing roadmap.

During this first month, we’ll also have two personal coaching sessions (45 minutes each), where we’ll discuss your strengths, details from your questionnaire, and where you’ll need targeted advice, help and support to scale your business.

You’ll always feel heard and understood on our calls – I’m a compassionate listener and understand that it’s more important to choose the marketing channels you’re comfortable with than try and force something that’s not a good fit. I’ll get to know you, learn about your preferences, and connect the dots to identify the type of marketing that’s most suitable for you.

Month 2: Finalizing Your 90-Day Roadmap

In month 2, I’ll send you the first draft of your customized 90-Day Marketing Roadmap, which will give you specific advice on what you should be focusing on (and when). 

Again, the entire roadmap will be aligned to work with your strengths and preferences so that your marketing activities will be sustainable for you over the long-term. (Clients often tell me what a relief it is to hear “Stop doing that and do this instead,” and how surprised they are at how much they resonate with my recommendations.)

We’ll meet for two more coaching calls, where we’ll discuss your roadmap and make any changes or adjustments based on your feedback so we can refine it into a “just-right” plan for you.

We’ll also talk through the details of each marketing channel you’ll be working with (and I’ll answer any questions you have on how to do things) so that you’re fully prepared to begin implementing your plan as easily as possible. 

Month 3: Delegating & Support

In our final month, we’ll focus on the linchpin ingredient to scaling your business – outsourcing and delegating. This is where you’ll truly begin bringing your business to the next level – but since this is a new skill for most people, I’ll help you get started.

I’ll walk you through how to find the right freelancers, virtual assistants or web designers to help you with your marketing goals, and coach you on how to screen candidates so that you hire the right people who can get the job done.

I’ve been on both sides of the fence – I’ve been a freelancer and I’ve hired freelancers – so I’ll give you valuable insights about the critical communication that needs to happen in both directions. (I’ve also been delegating since 2004, so I’m familiar with all the potential issues you might face and know how to solve them.)

We’ll have our final two coaching calls during this month, where we’ll talk through any details of implementing your roadmap you need help with. We’ll also address any issues you need to work through to feel more comfortable with delegation, so you can quickly free yourself up for more high-value activities.

Additional 90-Day Support:

Throughout our 90 days together, you’re naturally going to have questions crop up about how to implement a particular component of your roadmap, or how to handle a situation that crops up as we’re putting things into place. 

So I’ll be there for you every step of the way – you’ll have access to email support from me Monday to Friday each week for the full length of the program. Just email me and I’ll get back to you within 48 business hours with the answers you need. 

Additionally, I’ll share a number of resources and worksheets with you via a private client folder on DropBox that will help you uplevel key skills relevant to your 90-Day Roadmap. 

These additional guides and resources will cover the topics you need to know based on where you are in your business – social media, content, email marketing, networking online, growing your referral plan and more.

If you’re ready to attract the right clients and scale your business, I can help you do it.

It’s always easier to make a positive change when you have the support, guidance and experience of a trusted advisor. I’ll be that advisor for you, helping you prioritize and focus on the projects and tasks that will move your business forward.

Once you have the right marketing initiatives in place – and the knowledge of how to delegate successfully – everything starts changing for the better.

• You’ll spend more time with the kinds of clients you like most – and less time “in the weeds” of your business. 

• You’ll discover new ways to market that you actually enjoy, and strategies that attract the high-quality clients you want.

• You’ll have a concrete understanding of your core strengths, and how to make the most of your potential.

This 90-day process is how you’ll move into the scaling phase of your business, with more time spent in your zone of genius, doing what you do best.

We can get you on the path to that with Launch Your Marketing.

Getting started is easy - here’s how

To find out if Launch Your Marketing is the right program for you, we’ll start with a free, 30-minute call. I’ll get to know you and your business, give you more details about the program, and answer any questions you have.

If you decide that you’d like to begin working together, you have two payment options – three monthly payments of $960, or one payment of $2400 (you’ll save $480 with the single-pay option).

To schedule your free, no-obligation call to discuss the program, just click the button below and you’ll be taken to my automated scheduling system.

I look forward to talking to you – and to helping develop the 90-day roadmap that will take your business to the next level!