The VIP Day Advantage: How a Focused Session Can Transform Your Marketing

I’m happy to share Julia’s experience working with me on a VIP Day.  Julia Williams of Unburdened Life is a coach/organizer who helps folks reduce their physical objects as well as emotional blocks and burdens. I’ve learned a lot from Julia’s newsletters and courses over the years. She’s a wealth of knowledge!

Julia Williams, Unburdened Life

Julia did a VIP Day with me back in October 2021. In this short interview, Julia highlights the impact the VIP Day and roadmap I created for her and its impact on her day-to-day marketing decisions and the growth of her business:

Nedra:  Julia, what was your biggest takeaway from our VIP Day we did together?

Julia: I think it was that I don't have to do everything all at once; that there are a lot of different marketing activities that I could and want to engage in. But I don't have to do them all tomorrow. That set my mind at rest. And having this kind of roadmap makes it really easy for me to remember what I should be concentrating on right now. And just let the other stuff go for a little while until it's done.

Nedra: How has your roadmap impacted your marketing decisions and actions in the last few months?

Julia: Quite a bit.  I think that road map has allowed me to really concentrate on specific things, you know, I was kind of doing a little bit of everything. And now I'm really putting a lot of effort into two or three main things and getting a lot of bang for my buck. You know, once those systems are kind of in place, and I'm used to doing it, it becomes less and less of a challenge. So now I've got stuff in the can I have, for example, LinkedIn, I'm using LinkedIn almost daily. And it's so quick and easy to do it now. Because I've spent a lot of time really setting up that system. So it's saving me time, and I'm getting more done.

Nedra: Do you feel like it's helping you reduce any shiny object syndrome that happens with marketing all the time?

Julia: Yes, I'm trying very hard to look at something and say, that seems like a great idea. And let me put it on the list for March, you know, not for tomorrow.

Nedra: Oh, that's great, that's excellent. How would you describe our VIP day to your colleagues and other business owners out there?

Julia: Well, it was really fun. I loved the questionnaire, using an app that really got me thinking and allowed me to get a lot of information out and to you in a really simple way. And then it was just fun chatting about it. I mean, I do love what I do, and sometimes I forget that I love this because it feels a bit like a difficult child I'm trying to wrangle. But talking about it reminded me of all the parts that I like and talking to you about it helps me really identify the places that I've been ignoring and should give a little love to.

If you would like to get your 90 Day Custom Marketing Roadmap like Julia, check out my VIP Day.